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Category: Research & Insights

Hotjar

Hotjar

Website analytics and feedback platform for tracking user behavior through heatmaps, session recordings, and on-site surveys. Enables teams to identify usability issues and gather direct user feedback to inform site improvements.

Daily Active Users<10
Website
Twitter
YouTube
Toluna

Toluna

Online survey and consumer insights platform for creating surveys, targeting global audiences, and analyzing real-time market research data. Offers tools for audience segmentation, data collection, and reporting to support research and decision-making.

Daily Active Users<10
Website
Reddit
YouTube
Google Forms

Google Forms

Online form builder for creating surveys, quizzes, and data collection forms with customizable question types, conditional logic, and real-time collaboration. Integrates with Google Workspace and third-party tools for automated workflows and response analysis.

Daily Active Users<10
Website
GitHub
Twitter
SurveyMonkey

SurveyMonkey

Online survey platform for creating, distributing, and analyzing questionnaires. Supports data collection, feedback gathering, and reporting for research, customer insights, and organizational decision making.

Daily Active Users<10
Website
Twitter
YouTube
Optimal Workshop

Optimal Workshop

Suite of usability testing and user research tools for evaluating information architecture, navigation, and content strategy. Enables teams to run card sorting, tree testing, first-click tests, and surveys to analyze user behavior and improve digital experiences.

Daily Active Users<10
Website
Twitter
YouTube
Alchemer

Alchemer

Survey and feedback platform for building, distributing, and analyzing surveys and forms. Supports data collection, reporting, and integration with business systems to streamline feedback processes.

Daily Active Users<10
Website
Email
Twitter
Sprig

Sprig

User research platform for collecting in-product feedback through targeted surveys, concept tests, and prototype evaluations. Enables product teams to analyze user responses and integrate insights directly into development workflows.

Daily Active Users<10
Website
Twitter
LinkedIn
Dovetail

Dovetail

Research and insights platform for collecting, organizing, and analyzing qualitative and quantitative data. Supports tagging, transcription, visualization, and collaboration to streamline user research and feedback management.

Daily Active Users<10
Website
Twitter
LinkedIn
UserTesting

UserTesting

Platform for gathering real-time user feedback on websites, apps, and prototypes, delivering video, audio, and written insights from a broad participant panel. Enables teams to evaluate digital experiences and make evidence-based improvements to product design and usability.

Daily Active Users<10
Website
Email
Twitter
AYTM

AYTM

Online market research platform for designing, launching, and analyzing surveys targeting specific consumer segments. Provides tools for survey creation, audience targeting, data collection, and reporting to support quantitative research and actionable insights.

Daily Active Users<10
Website
Twitter
LinkedIn
Qualtrics

Qualtrics

Experience management platform for collecting, analyzing, and acting on feedback from customers, employees, and stakeholders. Offers survey creation, data analysis, and reporting tools for customer experience, employee engagement, product, and brand research.

Daily Active Users<10
Website
Twitter
YouTube
Pollfish

Pollfish

Survey platform for conducting market research with real-time access to a global mobile audience. Offers advanced demographic targeting, customizable survey design, and collaborative research management tools.

Daily Active Users<10
Website
Reddit
Twitter
QuestionPro

QuestionPro

Online survey and research platform for creating, distributing, and analyzing surveys. Supports data collection, reporting, and insights for market research, academic studies, and customer feedback.

Daily Active Users<10
Website
Twitter
YouTube
Typeform

Typeform

Online form and survey builder for creating interactive questionnaires, quizzes, and polls. Offers customizable templates, logic jumps, and integrations for streamlined data collection and analysis.

Daily Active Users<10
Website
Twitter
YouTube

About Research & Insights

Research and insights platforms capture, organize, and analyze information from a wide range of sources – including user interviews, surveys, web analytics, and third-party datasets. Teams use these tools to surface patterns, validate assumptions, and build evidence-based strategies across product, marketing, and operations. Core features often include tagging, sentiment analysis, data visualization, and export options for sharing findings with stakeholders. Some platforms focus on qualitative data, supporting transcript management and thematic coding, while others handle quantitative inputs with dashboards and trend detection. Integrations with collaboration suites and workflow tools help insights flow directly into decision-making processes. By centralizing research outputs, these platforms reduce duplication and ensure teams act on the most current, relevant knowledge.

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