Product analytics platforms collect, process, and visualize user interaction data to reveal how people engage with digital products. Teams use these tools to track feature adoption, identify friction points, and measure retention across web and mobile experiences. Event-based tracking, cohort analysis, and funnel reporting are standard, giving product managers clear insight into what drives growth or churn. Some solutions layer in A/B testing, user segmentation, and real-time dashboards for faster iteration and targeted improvements. Integrations with data warehouses and marketing tools streamline workflows and ensure analytics fit within broader business intelligence systems. With precise behavioral data, organizations can prioritize roadmap decisions and optimize user journeys based on evidence, not guesswork.